In 1998 Bruce made the decision to retire after 39 years of serving up cones and malts. Dave Edwards purchased Ranison in March. Dave, a Midwest native, attended the University of Wisconsin – La Crosse where he studied health and fitness. Similar to Bruce, Dave started working at Ranison part time to help finance his college education. In 1996 Dave became a full time employee and expressed interest in buying the business some day. Dave and his wife, Kim, had no intention of changing much with the business. Recognizing the history and tradition that is Ranison, they were eager to pick up where Bruce and Beverly Ranis had left off.
Today, Ranison offers a wide variety of candy including home-dipped chocolates, nostalgic candies, salt-water taffy, assorted gummies and hard candy. Classic candies like anis, a black licorice flavored candy, and horehound, a menthol flavored candy, are made in the store. You will also find a variety of sodas, root beer, and other tasty snacks and treats.